Slow Fashion offers ethical consumers, creatives and entrepreneurs alike a glimpse into the innovative world of the eco-concept store movement, sustainable fashion design and a business that puts people, livelihoods and environmental sustainability central to everything it does.
Safia Minney argues that the future of fashion boutiques lies in curating the best in sustainable Fair Trade fashion and organic lifestyle products, together with vintage, second hand and local produce. Shopping for unique products, each with a story to tell, will naturally promote a restorative economic lifestyle and the wellbeing of our planet, our minds and our bodies. It will also inspire growing sector - one that is shaping big business and promoting better business practice.
This book features pioneering people and projects that will inspire you to be part of the change. With full colour photography, Slow Fashion profiles the people bringing the alternative to the mainstream: Fair Trade producers, designers, eco-concept stores across the world and campaigns that are fashioning a new economy.
Slow Fashion will be available as a paperback, limited edition hardback and ebook. The book is linked to over 40 videos, bringing the articles to life.
" Safia Minney has spent years pioneering a desperately needed re-shaping of modern day fashion. Her work over the years has served to constantly challenge, inspire and shape a new face of fashion all over the world. Slow Fashion is a beautifully crafted invitation to each of us and all of us to be a part of building the kind of world we wish to live in and leave behind. With great humanity and clarity Safia challenges conventional thinking and opens up the possibility for a better future up ahead." - Andrew Morgan, Director True Cost Movie
"Received wisdom is often quite dim. As an example, we are told constantly that today’s mainstream fashion industry is all we might desire and all we should expect. It isn’t. As made clear through some of the stirring eye-witness accounts of life as a garment worker on the Global Assembly Line in these pages - such as Liz Jones’ account of a visit to Dhaka - there are some startling holes in the claims of the world’s biggest fashion brands that they offer unparalleled opportunity for both consumers and developing world workers.
The strength of this book is that every page turns the conventional view of the fashion landscape upside down, gives it a good shake and (charmingly) disposes of the offending idea in the nearest trash can. Instead, we are offered just about the most inspiring models (of business, shopping, working - and even actual alternative models in the form of Summer Rayne Oakes) imaginable. And this is genuinely liberating.
We should hardly be surprised because People Tree, the brand created by Safia Minney, has no truck with the pervading fashion business model which involves inadvertently or purposely chewing up environmental resources and capitalizing on the world’s most vulnerable and dispensable workers. People Tree and Safia Minney bring you this book. Their approach is unashamedly producer-centric and with a long-term view of the planet and its citizens. All of which means that when you embrace this sort of fashion and creativity you do more than design, write about or buy a vest-top or pair of jeans. You support communities, protect indigenous textile weavers and designers, help realize Millennium Development Goals such as getting girls into education and bolster ecological resilience. As the actor Emma Watson explains, Fair Trade fashion brings genuine and measurable results to some of the world’s most vulnerable communities.
Not surprisingly, up-and-coming designers, writers, commentators, stylists, textile producers and graphic designers, illustrators, artists, - you name it! - are all attracted. They want their professional lives to have resonance and purpose. They recognise that fashion is an important tool and they see the examples of design companies such as Terra Plana or From Somewhere who do things differently. As people working to raise the profile of fashion that matches ethics to aesthetics, we meet these potential change-makers all the time. Sometimes we’re inundated with questions! Now we can gently usher them towards Naked Fashion as an indispensable primer.
Ladies and gentlemen, the Fashion Revolution is now under way!" - Livia Firth and Lucy Siegle
In 1995, People Tree set out to prove that organically grow, hand-made, community-produced fashion could be successful. It challenged the conventional business model of cheap, fast and exploitative fashion, dependent on migrant workers in sweatshops spewing out vast quantities of throw-away garments for the trend-led West.
Amazingly, India’s handweavers still make up the country’s biggest sector after agriculture. Fair Trade fashion can harness the traditional handskills of the world and help the poor escape from poverty. What is more, producing cotton textiles by hand generates virtually no CO2.
In this book, Safia Minney, People Tree’s founder, sets out the case for organically grown, handwoven cotton and Fair Trade fashion, through conversations with farming cooperatives, slum-based activists, garment workers and jewellery makers in Asia, Africa and Latin America. She chronicles how she has inspired top designers and models and worked with industry giants like Topshop and asos.com to rethink what is possible in fashion today.