What people are saying about ‘Slow Fashion – Aesthetics meets Ethics’

What people are saying about ‘Slow Fashion – Aesthetics meets Ethics’ at the Book Launch in the Duke of Cambridge, Slow Food Mecca of London

23rd March 2016

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80 people gathered at The Duke of Cambridge, the slow food mecca of London to launch ‘Slow Fashion – Aesthetics meets Ethics’, written and creative directed by Safia Minney, MBE, Founder and Director of pioneer ethical fashion brand People Tree.

Published by New Internationalist, Slow Fashion profiles the designers, labels and eco-concept stores across the globe that are taking the lead in providing consumers with a more sustainable alternative to fast fashion. Working with high profile operators in the industry, Safia’s latest book is an incredinbly important part of the huge movement that is sustainable and ethical fashion

The audience of journalists, fashion bloggers, campaigners and contributors sipped on organic Prosecco cocktails whilst Caryn Franklin asked the author questions about the book.

Other speakers included Lucy Siegle, journalist and social justice advocate, who MC’d the event; Mike Gidney, CEO Fairtrade Foundation; John Hillary, Director of War on Want; Jean Lambert, MEP for The Green Party; Romy Fraser OBE, Founder of Neal’s Yard Remedies; Lord Peter Melchett, Director of the Soil Association and Orsola De Castro, Co-Founder of Fashion Revolution.

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Slow Fashion reflects Safia’s expertise, intimate and intuitive knowledge of supply chains and her supplies through Fair Trade and her 25 year history of campaigning for ethical business. Slow Fashion brings you the future of the fashion industry. We’ve got something out there: the next tool to get this message out there. We need to get this book out there. We have to fight to get this book on the playing field. Safia, you always have an answer. You are an unstoppable force. I hope we can all pay Safia back by getting this book out there.

Lucy Siegle
Journalist and Social Justice Advocate

Safia brings a radical compassion and a humanitarian approach to everything she does. I’ve had the privilege to work with her for 15 years. She has a remarkably clear eye and focus on turning a mission into ethical business with such dedication. Slow Fashion, her new book, is partly manifesto and partly how to – it’s a must read for all!

 

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Mike Gidney
CEO Fairtrade Foundation

Slow Fashion is definitely a great read and watch, there are films to inspire us, and help us to act. At a political level public pressure is helping to create policy and enforce standard in the garment supply chain – we need to keep up that energy.

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Jean Lambert
MEP

I really recommend reading Slow Fashion. Safia has been fearless in shining the spotlight on what is unacceptable business practice in the fashion industry. She holds up a mirror to unfair trade and shows us that fashion can be fair, ethical and equitable. Few people are able to go the extra mile and put their principals out there like Safia can and Slow Fashion is a testament to that. Slow Fashion is such a rich book, like a delicious plate of slow food!

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John Hilary
Director, War on Want

I am delighted to be here. What an amazing book…

Safia’s understands that cotton comes from the people on farms… The people who started it. It takes horrendous tragedies to get people to pay attention to what happens to the people supplying our clothes. Thousands of people die each year on non-organic cotton farms… the death and illness and destruction that non-organic chemical causes particularly in developing countries.

When I first got involved in the Soil Association, Safia gave me a sense of determination that we are going to change things for the better. It’s a wonderful book.

Peter Melchett
Policy Director, Soil Association

It’s an honor for me to be here. I do feel that I am with friends and have been friends with Safia for 25 years. This is just another exciting episode of Safia’s life – particularly from a retailer’s point of view. As a retailer, you are the interface with the customer. It’s about trust. With Safia, I trust that she knows what she’s doing. She knows the people at the beginning of that chain. We don’t usually know where these products come from – we don’t know the stories. But Safia unravels what’s behind each of those products we buy on a whim. When you featured retailers, that was really exciting to me. There are other retailers there who care.

Romy Fraser
Founder Neal’s Yard Remedies & Trill Farm

Safia and I have both been called pioneers and it seemed so lonely for so long… But tonight we are all here together. The difference between slow fashion and fast fashion is like a one-night stand and a relationship… We want to know the person, who they are, who made them, their taste in things and where they want to go. You want to build on something. Asking the question ‘Who made my clothes?’ call allow you to follow the thread of your jumper back to the person who has woven the cotton. I hope that in the future, we will re-own the [fashion] industry. The supply chain, the fashion industry, can really ignite solutions.

Orsola De Castro
Co-Founder Fashion Revolution

 

Slow Fashion is available to purchase from local bookshops, Amazon and direct from New Internationalist.

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