Pakistan Fashion DNA – mentoring

Pakistan Fashion DNA – mentoring

Safia Minney writes:

It was wonderful working with some of Pakistan’s most creative fashion designers Zuria Dor, Gulabo, Pink Tree, Jeem, Munib Nawaz & Sonya Battla as part of a program to promote ethics and culture by the British Council.

Despite having a rich handcraft and textile heritage, unlike countries like Bangladesh, Pakistan has no Fair Trade movement.  My role in the mentoring program was to work with them to help develop their collections for London Fashion Week using sustainable and Fair Trade practices where possible.

British-Council-PakistanAll the designers are passionate about showcasing the best of Pakistan’s hand skills in their collections and their work is exquisite.  Some of my favourite skills like Zardozi embroidery, using metal wire beads together with hand embroidery, featured strongly in many collections.  Designers were also keen to use hand woven textile at the same time to innovate and use organic cotton and other materials – Munib was incredible at making very eco and avant garde fabrics locally.

One of the issues is that with weak local NGOs and trade unions, Pakistan has little awareness of minimum wages – let alone a debate about Living Wages.  Setting up cost sheets and looking at ways to reflect fair labour costs into design and product development reminded me of designing collections for People Tree with their producers.

The results were strong and some friendships made for life. Have a look at the fashion show presented at London Fashion Week.

Special thanks to other mentors that worked alongside me Sury Bagenal, Carrie Munden and Toby Meadows and Ethical Fashion Forum and the team at The British Council.

Filmed by Safia’s daughter, Natalie Minney.

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Buy the Slave to Fashion book here in the UK

Safia Minney’s “Slave to Fashion” Book Launch at the Duke of Cambridge

Slave to Fashion Book launch 24 April 2017

Safia writes:

   It’s an historic day to launch a book.  The 4th anniversary of the Rana Plaza building collapse in Bangladesh killing over 1,000 garment factory workers who work under highly exploitative conditions to make the clothes we buy, often for the price of a lunch, on our high streets.

I started the project excited to understand what the impact of the new UK Modern Slavery Act* meant to companies in changing their business practice and delivering fundamental human rights to their workers.  After having spent over two decades visiting factories and setting up ethical and Fair Trade supply chains, I feel a window of change is here. 

Friends and long-time campaigners, were calling me excited that the term ‘modern slavery’ was being used and that finally some progressive business leaders wanted ‘social dialogue’ and a level playing field and to enable them to look at their supply chains for slavery – whether it is ‘risk management’ or a sense of ‘wanting to do the right thing’ this has the potential to change things at the grassroots.  The principles of Fair Trade have never been more relevant. My hope is that the Slave to Fashion book provides a snap shot and promotes awareness on how can industry, campaigners and consumers can help eradicate slavery.

Published by New Internationalist and with the help of over 500 supporters through Kickstarter, what was clear was that a large number of people want to know more about modern-slavery in fashion supply chains.  The research took myself and Miki Alcalde, photographer and film-maker, to India, Cambodia and Bangladesh. I interviewed leaders in the anti-slavery movement, trade unions, progressive businesses and tech start-ups working on transparency.  Also, some of the most moving interviews were with people who themselves are caught up in slavery and lawyers and activists working to free them, rehabilitate them; and on prevention.  What’s clear is that the principles of Fair Trade and better business would radically help to do this.

I am deeply grateful to the supporters of the book, the team and contributors across the world that helped me to research and write Slave to Fashion.

Watch the Slave to Fashion launch event hosted by the Duke of Cambridge, Angel, Islington in London and supported by New Internationalist and Po-Zu ethical shoes.

Safia Minney’s “Slave to Fashion” Book Launch at the Duke of Cambridge.

The inspiration for Slave to Fashion came to me in a dream. The faces and hands of women, children and men reached out to me, calling, smiling, asking for solidarity, not charity, and for me to witness and tell their story. (It was not a nightmare; nightmares leave you trying to forget. In this dream I wanted to remember the feelings and the colours, and to reconnect with the people in it.) They are us and we are them…

Safia Minney, Author, and Managing Director of www.Po-Zu.com

Slave to Fashion book launch

To name a few, special thanks go to:
Caryn Franklin, Livia Firth & the Eco-Age team, Lucy Siegle, Geetie Singh-Watson, Andrew Morgan & The True Cost team, Baroness Lola Young, Cindy Berman, ETI, Quintin Lake, Tamsin Lejeune & Harold Tillman, CBE of Ethical Fashion Forum, Matt Morgan, Fact Studio, Walton Li, Liz Wilkinson, Wendy Chapman & the one-and-only Miki Alcalde for all their support and faith.

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Follow us on instagram http://www.instagram.com/SlavetoFash

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Buy the Slave to Fashion book here in the UK

http://www.legislation.gov.uk/ukpga/2015/30/contents/enacted  *UK Modern

Slavery ActBook Cover Slave to FASHION